Mainstream and industry media are awash with sustainability buzzwords and click bait headlines.
To make the big, future-proof decisions that today’s challenges demand, analytical and trustworthy intel is essential. That is why we are investigating sustainability and innovation with three guiding principles, to ensure you get what you need:
- We prioritise sustainability solutions according to environmental and social urgency, to;
- Inform industry stakeholders of the solutions most likely to help them achieve sustainability targets; and
- Quantify sustainability solutions to steer business decision making.
Through this process, we continually ask ourselves the following questions and apply a lens of cultural, societal and technological factors to connect the dots on where stakeholders and the industry are, versus where they need to be in relation to climate targets
Why are we covering this innovation (priority level)?
What sustainability pillar(s) does it address?
What pain-point(s) does it address?
Which SDGs does it address?
Which specific environmental targets does it address?
Which specific social targets does it address?
What is the risk/reward or ROI?
What is the industry/market context?
The innovation/solution/technology must be of demonstrable importance and relevance to sustainability targets as set out in the Paris Agreement, SDGs, and in line with advice in climate and target-setting reports and frameworks including, but not limited to: the IPCC 6th Assessment Report and the Science Based Targets Initiative.
Furthermore, we assess the innovation/solution/technology according to fashion and textiles industry climate action recommendations within reports and frameworks including, but not limited to: the EU strategy for sustainable and circular textiles and the UNFCCC Fashion Industry Charter For Climate Action.
Evidence and data validation
The innovation/solution/technology must be supported by theoretical modelling substantiated by subject experts, or empirical data quoted from the primary source and peer reviewed data whenever possible, to quantify impact mitigation or mitigation potential. We draw on a range of stakeholders and experts to ensure a holistic approach to evidence and data validation.
All published content meets the Green Claims Code guidelines for ensuring clear, transparent and substantiated sustainability communications, and all technical, material and scientific terms are defined (with citations where applicable).